Projectworld Newsletter April 2020

Foreword by the castle captain

Dear Reader, dear Colleagues,

the year 2020 is still young, but already we all are facing great challenges. Like many other organisations, the team of Burghauptmannschaft is currently working from home. Only EU project work continues almost in normal terms, as the time between meetings is always dedicated to work on relevant project topics. However, the project partners decided to postpone some of the planned study visits.

Since 2014 the Burghauptmannschaft Oesterreich has been involved in 9 (EU) projects. In many cases we took the initiative and submitted a proposal, while for others we were invited to join. The result is a diverse Projectworld that makes our daily work challenging at times, but always is enriching.

As said before, my duty as Burghauptmann is to ensure that all historical buildings entrusted to us are protected as best as possible. An addtitional way to do so is our involvement in (EU) projects such as PRO-Heritage and EHL@N, but also through own initiatives like The European Heritage Academy, which was established in co-operation with the Federal Monuments Authority Austria.

All projects serve one purpose: to maintain, strengthen and, ideally, to enhance the competence of the BHOe team, representing the owner of valuable Austrian cultural assets. We will confidently continue to follow this successful path - by becoming better and better, while supporting our employees in their daily work and its challenges as good as possible. The new modules developed by ongoing projects will be made available for The European Heritage Academy after completion and practical testing. These can then also be booked there and we keep you informed about all completed parts.

In this edition of the Projectworld newsletter you can read more about the project activities in the past few months, as well as the second part of the interview with Mag. Astrid Huber.

On behalf of all employees, I wish you a Blessed Easter - stay healthy, hold on, so that we can all get back (up) stronger than before - in the true sense of Easter!

Reinhold Sahl
Burghauptmann

P.S. We are happy to offer you a platform for exchange and networking. So support us in our tasks by sending us your contributions, wishes and suggestions at info@projektwelt-burghauptmannschaft.eu.

Reinhold Sahl

Burghauptmann

Did you know, that the Austrian Burghauptmannschaft with the Imperial Palace Vienna looks after the largest coherent building complex in Europe? The area comprises 240.000 m² usable space containing 2.600 rooms, 18 wings and 19 courtyards. There are 16 world-class museums with 69 collections and a total of 12,5 million books and objects. The Imperial Palace Vienna proudly carries the European Heritage Label (EHL) since 2016.

The European Heritage Academy – What is it all about?

Based on MODI-FY elements, The European Heritage Academy, founded at the end of 2017, acts as a centre for the targeted further training of maintenance managers in the European Union and will be further expanded in 2020.

Behind the EHA, as the Academy is briefly referred to, stand Burghauptmannschaft Oesterreich and the Monument Authority Austria (BDA) as bearers who have responded to the growing need for further education in the field of Historic Buildings.

In the following interview, Mag. Astrid Huber, Head of the Information and Training Center (IWBZ) for Architectual Conservation - Kartause Mauerbach, tells more about her experiences.

Interview Part II

EHA Kurse werden laufend angeboten und bilden gemeinsam mit e-Learning die Basis für die Zertifizierung durch die ECQA – European Certification and Qualification Association, eine in Österreich ansässige internationale Vereinigung.

Find more information about The European Heritage Academy here.


Horizon 2020 project PRO-Heritage - first results

The Horizon 2020 project PRO-Heritage on protection of traditional craftsmanship in the cultural heritage sector is running since March 2019. An essential result of the project will be a well-founded curriculum for the further training of specialists in the field of energy efficiency and renewable energies for built cultural heritage, which is now available in the first draft.

The most important concerns of PRO-Heritage are known to be:

• the protection of traditional skills and abilities for built cultural heritage, which are important for energy efficiency and renewable energies

• the need to involve adequately educated and trained specialists and craftsmen in "gentle" conservation, maintenance and ongoing care

• the need to certify these professionals and artisans to enable them to recognise their skills and abilities


The project team met for a project meeting and study visit in January in Newcastle, Stirling and Windermere, where project topics were discussed and talked through with local experts in intensive workshops. The host was Culturatrust, one of the British partners in PRO-Heritage, who thanks to ongoing funding remains part of the project even after BREXIT. The historical buildings, which were visited by the participants, were quite diverse - from a castle and a grain mill to early industrial buildings, the range covered. A training provider for traditional handicrafts was also part of the tour, where, among other things, versatile tools from different eras are presented.

During the project meeting, the first draft of the PRO Heritage curriculum was revised. In this curriculum, the results of the needs analyses carried out, as well as the workshop "Energy Efficiency in Historic Buildings - Terminology and Understanding", are translated into learning elements. In the curriculum the main problems occurring with historic buildings that have to do with energy efficiency and life cycle are defined.


European Heritage Label and EHL@Network - first steps

In October 2019, the first meeting of the EHL@Network took place in Brussels - and, as it befits a European network, also European Heritage Days were organised. Based on the results of the workshops and the project proposal, ideas were identified that were worked out in more detail. They serve as the basis for establishing EHL as a strong brand in Europe.

Since this meeting, several strategy papers have also been worked on; A very important one concerns the branding of EHL. During the meeting in Olomouc on February 20 and 21, the ideas were deepened and formulated into work plans. An essential part of the application is branding and this was also a central topic of the meeting. In order to create a strong brand, it is necessary to consider a few things, e.g. gaining clarity about own core values, having common goals and creating a common brand image.

According to the American Marketing Association, "a brand is a name, term, design, symbol, or other feature that distinguishes a seller's goods or services from those of other sellers". 

This is exactly the goal of the EHL@N brand strategy. It aims to develop tools and methods that strengthen the existing EHL brand through activities and collaboration across all locations. Important here is a common brand design (corporate design) and the consistent use of the EHL brand logo. When developing the brand strategy, key values are identified and promoted which are significant for both the EHL locations and Europe as a whole. These are important for all citizens of the European Union and form a solid basis for a truly united Europe.

We all know brands like Porsche, Coca Cola or Armani: and we immediately have pictures in our mind. In the long run, EHL is supposed to become just such a brand, creating images in people's minds that make the EHL brand unique and recognisable. More about the EHL@N project here.


European Heritage Label Imperial Palace Vienna - first evaluation

The Imperial Palace Vienna is holder of the European Heritage Label (EHL) since 2016. The entire “Imperial Palace Vienna area” - based on the responsibility of the Hofbauamt - is defined by the Albertina in Augustinerstrasse, the Stallburg in Stallburggasse, the Federal Chancellery on Ballhausplatz, the Burgtheater on the University Ring, the court stables (today the museum quarter) and the State Opera at the Opera Ring.

The Imperial Palace Vienna building complex is owned by the Republic of Austria, represented by Burghauptmannschaft Oesterreich. This organisation is a subordinate agency of the Federal Ministry for Digital and Economic Affairs and takes over the entire tasks of the owner (maintenance, rental, operating cost accounting).

As the largest coherent historical building complex in Europe, the Imperial Palace Vienna has played an essential role in many political decisions over the centuries: For example, as the residence and government seat of Charles V, in whose empire the sun never set, of Maria Theresa as Austria's first female reign, made possible by the Pragmatic Sanction (1713), or as venue for the Viennese Congress in 1814/15 - you know, that was the one which danced… Because of all these events, which also had a major impact on the whole of Europe, the Imperial Palace Vienna was awarded the European Heritage Label. However, a holder of the label may not rest on this award. After five years at the latest, the activities promised in the application are evaluated. In this "monitoring" process every detail is checked and a decision is made as to whether the awarding is continued. In February 2020 all documents for this process were prepared, so they could be presented to the "examiners" in time.

Of course, there are more EHL-related activities implemented by Burghauptmannschaft Oesterreich. One essential element is the common appearance of the Imperial Palace Vienna. Because for a long time that did not exist! A first step in this direction was the Imperial Palace Vienna's joint information centre, which opened in 2018.

Nevertheless, if you asked a sample of people walking through the Imperial Palace Vienna area, what all belongs to the same, you would be amazed. Only very few people are aware that the Imperial Palace Vienna expands from the Albertina across to the Museumsquartier and the Federal Chancellery.

That is why a common website for the entire Imperial Palace Vienna area is prepared right now. You can have a first look at this website in May 2020.

More about EHL and the new Imperial Palace Vienna website will be found in the next newsletter.


COL - first half done

Since July 2018, the team of Burghauptmannschaft Oesterreich is also a strategic partner in the COL project funded by Interreg Czech Republic-Austria.

The aim of the project is to establish a centre for the revival of the common cultural heritage (COL).

This facility will deal systematically with the sustainable maintenance of historical buildings, areas and locations and develops cross-border cooperation in raising awareness and promoting common cultural heritage.
A main result of the COL project will be two exemplary revitalised monuments on both sides of the border that are available to specialist and lay public: the so-called Old School in the Louka Monastery in Znojmo and a granary in Retz, a typical monument of local importance. Both buildings enable conferences, exhibitions, guided tours, information, cultural and educational activities. This way, COL's expertise and recommendations are communicated to the public.

Find more about the COL project here.


Flashlight – Imperial Palace Vienna Visitor Centre

The new Imperial Palace Vienna Info Centre was opened in 2018. On 160 m², visitors can now find concentrated information on the Imperial Palace Vienna area, the building complex itself, the green spaces, monuments, museums and the local flora and fauna. Both the Butterfly House and the Spanish Riding School are part of the Imperial Palace Vienna. In order to get an overview of the rich cultural offer of the Imperial Palace Vienna area, you should definitely have a look at the new information centre - as a local as well as as a "non-native"!

Find more about the Info Centre here.


Current EHA course dates:
Due to the current situation, no course dates are currently offered. An overview of the scheduled autumn dates can be found in the next edition of the Projectworld newsletter (June 2020).
There will be webinars for special topics that are currently being prepared.

Update workshops by appointment
projects & events
15. October 2020
13. October 2020
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